Mitek Systems, Inc.
Nov 9, 2016

Mitek Millennial Survey: Love of Selfies Is Transforming Mobile Commerce

The most valuable of the demographic, 29 - 34 year olds demand businesses adapt to their camera-loving mobile preferences

SAN DIEGO and LONDON, Nov. 09, 2016 (GLOBE NEWSWIRE) -- Mitek (NASDAQ:MITK) (, a global leader in mobile capture and identity verification software solutions, today released findings from a survey of more than 3,000 Millennials in the U.S., Canada and the U.K. on their mobile preferences, purchase habits and financial goals. The new survey conducted by Osterman Research titled, "The Millennial Influence: How Their Love of Mobile Shapes Commerce," reveals what Millennial customers want when it comes to their mobile user experience.

In its third annual Millennial survey, Mitek found that the oldest, most affluent Millennials (ages 29 - 34) take more selfies, value their mobile device camera more and want more mobile capture options in commerce than even their younger, mobile-obsessed counterparts (ages 18 - 22).

"As the largest generation in the U.S., Millennials get what they want," said Kalle Marsal, CMO, Mitek. "For the first time, this survey shows how the most valuable Millennial customers expect to use their mobile device camera for commerce and banking. Smart businesses should welcome this news since leveraging Millennials' selfie habit gives them an easy way to verify IDs, authorize purchases, enroll new customers and achieve compliance in an increasingly regulated mobile world. Their most valuable customers have spoken and the answer is a win-win."

Key findings from the survey include:

Millennials are addicted to their smartphone cameras: 85 percent take selfies and many are taking more than five a day

There is enormous unmet demand to use selfies and the camera for commerce and identity verification

Mobile experience matters to Millennials, and should matter to businesses that want them as customers

To download the full Osterman Research report, visit:
To view an infographic of the survey findings, visit:

About Mitek
Mitek (NASDAQ:MITK) is a global leader in mobile capture and identity verification software solutions. Mitek's ID document verification allows an enterprise to verify a user's identity during a mobile transaction, enabling financial institutions, payments companies and other businesses operating in highly regulated markets to transact business safely while increasing revenue from the mobile channel. Mitek also reduces the friction in the mobile users' experience with advanced data prefill. These innovative mobile solutions are embedded into the apps of more than 5,200 organizations and used by more than 70 million consumers for mobile check deposit, new account opening, insurance quoting, and more. For more information, visit (MITK-F)

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Source: Mitek Systems, Inc.

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